Contact:
ROB BAILEY
(201) 760-0200
rbailey@rbcpr.com

Snap-On Smile® (www.snaponsmile.com)

GROUND BREAKING NEW MULTI-PURPOSE
DENTAL RESTORATIVE DEVICE RECEIVES U.S. PATENT

Snap-On Smile® Restores Teeth Without Drilling, Adhesive or Shots

(New York, NY – April 18, 2008) – A revolutionary dental multi-purpose restorative appliance TM has just been awarded a patent from The United States Patent and Trademark Office (USPTO).  Snap-On Smile® (www.snaponsmile.com) is a custom-made, removable, specially cast appliance that fits over existing teeth, and can be used for both restorative and cosmetic purposes. The patent was awarded in recognition of Snap-On Smile®’s unique ability to attach to a patient’s teeth without drilling, adhesives or invasive dentistry.

Created by a New York City dentist, Dr. Marc Liechtung, Snap-On Smile® is the first product that can offer anyone a healthy and attractive looking mouth at an affordable price. It is a revolution not only in terms of its ease and efficacy, but also its economics. Snap-On Smile® is removable, takes about 10 minutes to insert by a dentist. Because of its myriad uses, nearly any patient is a candidate. Snap-On Smile® has the potential to enhance the satisfaction of any patient procedure, and has been proven to also increase dental practice revenues.

“The guiding vision behind Snap-On Smile® is that all people should be able to receive dental care, whether esthetically or restoratively, regardless of their financial capabilities, health status, geographic location or other challenges,” said Snap-On Smile® creator, Dr. Marc Liechtung. “As a large part of the population is not readily seeking dental care, and those that do often decline extensive treatment plans, Snap-On Smile® is changing the way consumers view dentistry and expanding the way dental professionals approach dentistry.”

Snap-On Smile® is a universal dental multi-purpose restorative appliance TM with both temporary and permanent applications:

• Implant Temporary Restoration- Snap-On Smile® is a perfect implant temporary restoration device, because it will not impinge on the gingival tissue or cover the palate, as its retention is completely tooth borne. This allows for proper healing, while the patient enjoys a beautiful temporary.
• Removable Cosmetic Partial Denture- Almost all cases that present with missing teeth, have existing teeth that are not esthetic. Snap-On Smile® is the only removable appliance with the ability to both replace missing teeth, as well as enhance the esthetics of the abutment teeth.
• Raising Vertical Dimension- Severe wear due to attrition and bruxism can cause a tremendous loss of facial height. Due to its strength and durability, Snap-On Smile® can be used to increase vertical facial height, as well as provide patients with a more acceptable smile.  It can also be used for diagnostic purposes prior to full mouth rehabilitation.
• Cosmetic Smile Enhancement- For patients seeking a more esthetic smile, Snap-On Smile® can economically achieve a patient’s desired look, without the need for shots, drilling or adhesives.

Dentists are continuing to discover new uses for Snap-On Smile®.This remarkable device, which is simply fitted over the existing teeth, is going to radically change the perception of dental renovation and patient satisfaction. A typical reconstructive procedure requires the need to drill down healthy tooth structure, permanently altering teeth in an expensive, time consuming and potentially painful process. Conversely, two quick trips to a Snap-On Smile® certified dentist -- one to make a specially designed cast, and one for final fitting – provides patients with an effective solution for altering and enhancing the overall appearance of their mouth.

Snap-On Smile® is made of crystallized acetyl resin, the same nearly indestructible material used in heart valve replacement, as well as NASA aircraft cabinetry.  A single arch can be made as thin as .5mm, without compromising the strength and durability of the appliance.  In addition to its strength, Snap-On Smile® polishes beautifully, does not permanently stain, and can be cast in 23 different color shades and 18 smile designs.

What makes Snap-On Smile® truly remarkable is that once inserted, it functions like a permanent set of teeth, with no impact on a patient’s ability to eat, drink or speak. There is no impingement of the gingival tissue. Patients also receive an ultrasonic cleaner and antimicrobial gel.

“I am gratified that Snap-On Smile® can be used both as a non-invasive restorative appliance and a diagnostic tool,” said Dr. Liechtung. “Dental professionals are only just beginning to tap into the possibilities Snap-On Smile® can offer their patients and their practice.”

Originally introduced in 2005, Snap-On Smile® had been successfully used by thousands of dentists and patients, while the patent was pending. It is the only affordable, and now patented, solution to a complete mouth restoration.